Inheaden Summer Social 24

In 2024, we elevated the concept of the Summer Party, transforming it into its own branded event: Summer Social by Inheaden. Though it remains connected to Inheaden, the event’s focus has shifted to more of a standalone social occasion, enhancing its presence as a community-building platform. The branding maintained Inheaden’s sleek look but with more emphasis on minimalism, especially in the event badges. We simplified the badge design and content, focusing on name, job title, and networking intentions. We also introduced new merchandise, including polos with stitched logos, beach chair patterns, and standing flags for a laid-back, summer vibe.

In this year, we expanded the visual identity of the event to include a more refined, minimalist look. The badges were simplified to emphasize clarity and networking ease, with distinct backgrounds differentiating hosts from guests. A cohesive set of event materials—ranging from drink menus to flyers for WiFi and event agendas—made sure everything was easy to access. We also designed a series of illustrated posters for spiritual drinks, a creative highlight for this year’s branding. The beach chair patterns and standing flags added a fun, summery touch to the event space, tying the whole aesthetic together. Like 2023, we ran social media and email campaigns to generate buzz.

The shift in branding, paired with our thoughtful design updates, helped elevate the event’s purpose and look and feel. Simplified badges fostered more direct and meaningful conversations, while the fresh merchandise and branding enhanced the event’s atmosphere. The spiritual drink posters were a hit, adding a creative and fun visual element to the party. Guests appreciated the attention to detail and quality in the event’s execution, setting a strong foundation for future Summer Socials.