Talho do Rosa

While living in São Miguel, Azores, I was deeply moved by the news of the passing of Manuel Furtado Rosa, a prominent figure in the community and founder of Talho do Rosa. His life’s work left a lasting impact on the region.

To honor his legacy, I initiated a self-inspired project to reimagine the brand, offering my skills as a tribute to the Rosa family.

Understanding the significance of Mr. Rosa in the community, I sought to bring his presence back into the brand’s visual identity. Inspired by iconic brand strategies, such as Colonel Sanders from KFC, and Dave Thomas’ daughter from Wendy’s, I designed a new logo suite that prominently features Mr. Rosa as the face of the brand.

This approach not only anchors the brand in its rich history but also pays homage to the man who founded it. The suite includes various layouts, each meticulously designed to maintain the brand’s integrity and adaptability across every media.

This project, driven by my mission to build brands with heart, was a gesture of respect that resonated with Mr. Valter Rosa and the community. However, the experience also taught me a valuable lesson about timing. Even when creative work is aligned with the brand’s values and history, it’s crucial to consider the emotional and contextual readiness of the stakeholders. This reinforced the importance of empathy and sensitivity in brand evolution.