Pé na Terra

Pé na Terra is a unique restaurant-coffee spot committed to sustainability, local sourcing, and exceptional flavors. They prioritize using ingredients free from mass production, ensuring the freshest and most delicious food and coffee straight from local farms.

They needed a brand identity that would reflect their commitment to sustainability and community, while also capturing the unique vibe of their space. In collaboration with a Pedro Guerra, we crafted a brand identity that embodies Pé na Terra’s mission.

The logo, a blend of the letter ‘P’, a foot, and our planet, symbolizes their connection to the earth and local community. We extended this identity, ensuring a cohesive and inviting atmosphere throughout the restaurant, across various branded materials, including plate mats, menus, two illustrated concert posters, business cards, social media content.

The logo and branded collateral successfully communicated Pé na Terra’s values, creating a strong connection with their clientele, but the experience reinforced the importance of collaboration in design. By allowing us to complement each other’s skillsets, we were able to deliver a more refined and cohesive brand identity.

This partnership not only enhanced the quality of our work but also ensured that Pé na Terra received a brand presence that truly reflects their values.